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AIR Institute

Thriving Creative Communities

  • Workshops & Programs
    • Art Builds Business Builds Art Workshop
    • Shift Workshop
    • Evolve Program
    • Higher Education
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Evolve Agenda

CLASS ONE

Mission & Vision

Introductions & Program Overview

Mission Statement Overview & Exercise

Vision Statement Overview & Exercise

Homework

CLASS TWO

Venture Description & Market Analysis

Venture Description, Benefits & Value Proposition

Market Analysis Overview

Context Preview

Homework

CLASS THREE

Research Tools, Goals & Objectives

Context Overview

Market Research Resources Overview

Goals & Objectives Overview

Prototyping Preview

Homework

CLASS FOUR

Prototyping

Prototyping Overview

Design Your Prototype Overview

Prototype Pitch

Homework

CLASS FIVE

Money, Money, Money

Money, Beliefs, and Attitudes

Building Your Financial Story

Legal Structures, Business Models, & Licensing

Venture Financials

Homework

CLASS SIX

Project Management & Team Formation

Entrepreneurial Mindsets & Self Assessment

Project Management & Time Management

Team Formation & Mastermind Teams

Self Care

Homework

CLASS SEVEN

Marketing Strategy

Pivot Overview

Marketing Strategy Overview

Sales Strategy Overview

Presentation Details Overview

CLASS EIGHT

Presentation Skills

Venture Canvas: Transition to Business Plan

Presentation Skills

Presentation Preparation

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ABOUT US

The AIR Institute is an empowering ecosystem that provides artists, businesses and communities the tools, resources, and support to learn, connect, and succeed.

The AIR Institute merges the creativity of the arts with the innovation of business to raise the value of arts and creativity in all our communities.

Contact Us

8003 Clearfield Road
Frederick, Maryland 21702
Phone: 301-898-2058
Email: info@airInstitute.org

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