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Context Preview

CLASS TWO: CONTEXT PREVIEW

Objectives

• Realize the importance of understanding your local and global marketplace. Learn how to identify your venture’s strengths and weaknesses and how outside forces impact your venture.

Sample Video

Key Concepts

• Understand SWOT analysis – how to identify your Strengths, Weaknesses, Opportunities, & Threats
• Understand environmental scan
• Understand how to use what you have identified to make sound decisions and smart plans

Additional Resources

SWOT Analysis

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