CLASS SEVEN: MARKETING STRATEGY
Objectives
• Further develop and specify your customers and competition to develop a successful marketing strategy
Sample Video
Key Concepts
• Review your customer segments and challenge your answers
• Customer motivation
• Pricing
• 5 P’s of marketing – Product, Price, Place, Position, Promotion
• SMART goals: Specific, Measurable, Achievable, Realistic, Time-Based
• Google Analytics
• Facebook Analytics and paid advertising
Additional Resources
