• Skip to main content

AIR Institute

Thriving Creative Communities

  • Workshops & Programs
    • Art Builds Business Builds Art Workshop
    • Shift Workshop
    • Evolve Program
    • Higher Education
    • High School
  • Participating States
    • Kentucky
    • North Carolina
    • Ohio
    • South Carolina
    • Tennessee
    • Virginia
    • West Virginia
  • Facilitators
  • Impact
  • Get Involved
  • About
    • 2020 Updates
    • HISTORY
    • LEADERSHIP
    • Creative Economies

Marketing Strategy Overview

CLASS SEVEN: MARKETING STRATEGY

Objectives

• Further develop and specify your customers and competition to develop a successful marketing strategy

Sample Video

Key Concepts

• Review your customer segments and challenge your answers
• Customer motivation
• Pricing
• 5 P’s of marketing – Product, Price, Place, Position, Promotion
• SMART goals: Specific, Measurable, Achievable, Realistic, Time-Based
• Google Analytics
• Facebook Analytics and paid advertising

Additional Resources

Copyright © 2021 · AIR Institute · All Rights Reserved.