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Mission Statement Overview & Exercise

CLASS ONE: MISSION STATEMENT EXERCISE

Objectives

• Develop & refine your mission statement

Sample Video

Key Concepts

• Ideation phase of Design Thinking
• The criteria of an effective mission statement
• Mission statements tell what you do and why you do it concisely and efficiently.
• Mission statements are not a tag line or brand message but should express your personality, culture and values

Additional Resources

Fast Company “How to Write a Mission Statement That Doesn’t Suck”

How to Write A Mission Statement
Large Retail Chain Mission Statements
Mission Statement Builder

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