CLASS ONE: MISSION STATEMENT EXERCISE
Objectives
• Develop & refine your mission statement
Sample Video
Key Concepts
• Ideation phase of Design Thinking
• The criteria of an effective mission statement
• Mission statements tell what you do and why you do it concisely and efficiently.
• Mission statements are not a tag line or brand message but should express your personality, culture and values
Additional Resources
Fast Company “How to Write a Mission Statement That Doesn’t Suck”
