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Pivot Overview

CLASS SEVEN: PIVOT OVERVIEW

Objectives

• Analyze your venture prototype to determine if you need to refine your product or your strategy.

Sample Video

Key Concepts

• Once you get through the Build-Measure-Learn stage, you will need to make a decision to Pivot or Persevere
• Pivoting is repurposing what you have built so far based on what you have learned to find and create a more positive direction
• It is a course correction to test a new hypothesis about your product or strategy
• How many pivots can you afford to make?
• Ventures must always be pivoting!

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ABOUT US

The AIR Institute is an empowering ecosystem that provides artists, businesses and communities the tools, resources, and support to learn, connect, and succeed.

The AIR Institute merges the creativity of the arts with the innovation of business to raise the value of arts and creativity in all our communities.

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8003 Clearfield Road
Frederick, Maryland 21702
Phone: 301-898-2058
Email: info@airInstitute.org

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