Class Seven

Objectives

• Understand the presentation session and the connection to your Venture Canvas details.

Sample Video

Key Concepts

Objectives

• Develop & refine your mission statement

Sample Video

Key Concepts

• Sales approaches
• Qualifying a buyer
• Online or retail store sales
• Relationship and in-person sales
• Body language

Objectives

• Further develop and specify your customers and competition to develop a successful marketing strategy

Sample Video

Key Concepts

• Review your customer segments and challenge your answers
• Customer motivation
• Pricing
• 5 P’s of marketing – Product, Price, Place, Position, Promotion
• SMART goals: Specific, Measurable, Achievable, Realistic, Time-Based
• Google Analytics
• Facebook Analytics and paid advertising

Objectives

• Analyze your venture prototype to determine if you need to refine your product or your strategy.

Sample Video

Key Concepts

• Once you get through the Build-Measure-Learn stage, you will need to make a decision to Pivot or Persevere
• Pivoting is repurposing what you have built so far based on what you have learned to find and create a more positive direction
• It is a course correction to test a new hypothesis about your product or strategy
• How many pivots can you afford to make?
• Ventures must always be pivoting!