Class Three

Objectives

• Learn about the customers you identified in the last session. Set goals and objectives that create a plan for moving toward your long term goals.

Sample Video

Directions

• Evaluate your Creative Venture based on the research conducted.
• Complete the Creative Venture Canvas part 2
• Research individual customers and business/organization customers.
• Complete Goals & Objectives – Creative Venture Canvas 3
• Think about your Minimum Viable Product (Prototype)

Objectives

• To understand the purpose and value of prototyping. Learn about fast prototyping and begin to plan for your Evolve prototype. To honestly assess where you are in the life of your project

Sample Video

Key Concepts

• Prototyping

Objectives

• Learn how goal setting can help you achieve your venture vision. Identify key goals and objectives that lead you to your venture vision.

Sample Video

Key Concepts

• Goal setting helps achieve vision
• Goals express specific way to achieve your vision
• Objectives are how you will achieve your goals

Objectives

• Understand what kinds of market research you can do to help position your venture for success.
• Define your research goals.
• Realize that research may refine or change your defined market segments.

Sample Video

Key Concepts

• Information gathering using a variety of tools

Objectives

• Realize the importance of understanding your local and global marketplace and the context of the world in relation to your venture.
• Learn how to identify your venture’s strengths and weaknesses and how to identify outside forces that impact your venture.

Sample Video

Key Concepts

• SWOT analysis – identify your Strengths, Weaknesses, Opportunities, & Threats
• Environmental scan
• Using what you have identified to make sound decisions and smart plans