Thriving Creative Communities
CLASS TWO: HOMEWORK
• Get comfortable with the benefits of your venture and learn more about your customers & Competitors.
• Wrap up exploring and defining your venture description.
• Continue defining ideal individual and group customers, collaborators and stakeholders. Brainstorm with class members.
• Research your competitors
• Complete the Creative Venture Canvas part 2
CLASS TWO: CONTEXT PREVIEW
• Realize the importance of understanding your local and global marketplace. Learn how to identify your venture’s strengths and weaknesses and how outside forces impact your venture.
• Understand SWOT analysis – how to identify your Strengths, Weaknesses, Opportunities, & Threats
• Understand environmental scan
• Understand how to use what you have identified to make sound decisions and smart plans
CLASS TWO: MARKET ANALYSIS OVERVIEW
• Understand the value of market research in relation to developing marketing and sales strategies. Begin to develop your target market/audience. Identify stakeholders, partners and collaborators.
• Market Research is critical
• Best way to succeed is to research, test and refine simultaneously
• Identifying your target audience makes marketing easier
• Stakeholders and collaborators can help you succeed faster
• Identify your audience, business and organization groups, stakeholders, collaborators, and competitors
CLASS TWO: VENTURE DESCRIPTION, BENEFITS & VALUE PROPOSITION
• Understand all aspects of Venture Description. Explore the value of your venture. Share Homework feedback experiences
• Venture Descriptions describe the details of your business and should include features and benefits.
• Value propositions describe the most important benefits and should solve your customers/audience’s problems.
