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DAY THREE

Creative Confidence

We all have a shared vision—to raise the value of arts and creativity in our communities. It starts with each of us. We hope that you commit to implementing the Shift into your life and your community. You are now part of a growing network of leaders and community builders who truly believe that we can change the world together.

Key Competencies

  • Paradigm Shift
  • Creative Thinking

Additional Resources

Personal Action Plan

Personal Action Plan

Develop a personal action plan that will take your personal Shift Statement from words to reality. Express your personal action plan in a way that reflects your personality using materials provided. Define what success means to you using SMART goals. And think about money. What do you need to earn to be successful? Write that number down and put it in your wallet!

Key Competencies

  • The Paradigm Shift
  • Business Planning
  • Revenue and fund development
  • Finance & Bookkeeping
  • Emotional Intelligence

Additional Resources

Licensing & Intellectual Property

LICENSING & INTELLECTUAL PROPERTY

One of the most challenging tasks for creative people is establishing value for our work. Everyone has a different mental model that influences how we feel about money and value. And everyone has a different definition of success. We are all looking for more ways to feel stable, safe, comfortable, and creative. But some struggle to find a comfort level between being creative, running a business, and selling out. Talking about the pros and cons of reproducing creative work will spur new ideas about how to have a creative career.

As an artist, do you have skills that are not directly related to your craft that could be useful to businesses? Are you comfortable having someone else reproduce your work so that more people can afford your talent? Can you imagine self- publishing or launching your own label? Are there people in your community who need commercial music to help express their brand or product?

As a businessperson, how can you access your creativity or work with creatives to stimulate new products, markets, or revenues? Can you use the design-thinking process to break business habits that aren’t working anymore? Can you specialize in serving creatives with your skills and expertise?

Competencies

  • The paradigm Shift
  • Business Planning
  • Revenue & Fun Development
  • Sales
  • Legal

Additional Resources

Personal Shift Statement

PERSONAL SHIFT STATEMENT

Everything that you’ve experienced during this workshop can now be personalized for you. Now you need your own business plan. Which means you start with the vision — what do you want the outcome to be for yourself? What is your personal mission? Why are you on the planet? What do you want your legacy to be?

Key Competencies

  • The Paradigm Shift
  • Creative Thinking
  • Business Planning
  • Human Resources
  • Emotional Intelligence

Additional Resources

Individual Coaching Session

INDIVIDUAL COACHING SESSION

You will have a fifteen minute coaching session with your Facilitator to help you identify action steps for moving forward with your own personal goals. Depending on the scheduled time of your session, you may be able to share your personal Shift Statement, Action Plan or other things you are thinking about related to either this workshop or your life and career.

Key Competencies:

  • The Paradigm Shift
  • Business Planning
  • Mentoring
  • Human Resources
  • Emotional Intelligence

Additional Resources

International Coaching Federation

Presentation Preparation

PRESENTATION PREPARATION

We’ve all witnessed great, inspiring presentations and speeches. There are a few lucky people who are able to speak off the cuff easily, but most of us need to practice.

Today your team will wow us with a great opening that expresses the vision and outcome of your project. Then you’ll build out the plot with the details of how it all happens. And then you wrap it all up with an inspiring finish that makes us believe that your idea is really going to happen.

As a team, paint a picture that we can truly see in our mind, engage our senses, make us feel your project. And do end with a call to action. Ask us to join you, fund you, or play with you. Whatever makes sense for your project.

You may speak, sing, act, or run the PowerPoint slides. Whatever your participation, try to stretch a little.If you are always a presenter, try helping with the materials and coach others to speak.

Key Competencies

  • Communication
  • Marketing
  • Access Between Community & Creatives
  • Interactive Arts Experiences
  • Creative Thinking
  • Using Technology
  • Mentoring

Additional Resources

Seth Godin blogpost
Ode: How to tell a great story

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ABOUT US

The AIR Institute is an empowering ecosystem that provides artists, businesses and communities the tools, resources, and support to learn, connect, and succeed.

The AIR Institute merges the creativity of the arts with the innovation of business to raise the value of arts and creativity in all our communities.

Contact Us

8003 Clearfield Road
Frederick, Maryland 21702
Phone: 301-898-2058
Email: info@airInstitute.org

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